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TEEN VOGUE AND
TOYOTA PARTNER
Want your teens to stop texting while they’re driving?



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Toyota Teen Driver Video Challenge
Top 10 Finalists!

Don't forget to vote for your favorite thru 4/30!

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The first year behind the wheel can be one of the most dangerous years in a teen's life. That's why we created TeedDrive365 - tips, tools and more to help parents talk with their teen about safe driving.

To get started, visit TeenDrive365.com
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TEEN VOGUE AND TOYOTA PARTNER ON SAFE
DRIVING CAMPAIGN TO HELP EDUCATE AND
EMPOWER TEENAGE GIRLS

Be Safe. Be Fabulous, and Always #ArriveInStyle!


Meet the mother and daughters of the Arrive in Style campaign.
Go behind the scenes and hear their stories.


http://www.youtube.com/watch?v=CD1tsi8VEyg


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Want your teens to stop texting while they’re driving? Give your own cell phone a thumbs-down when you’re behind the wheel.

A new study shows a significant correlation between parent and teen driving behaviors. If one generation texts, so may the next.

Conducted last fall by Toyota and the University of Michigan Transportation Research Institute, the Teen Driver Distraction Study is based on telephone interviews with more than 5,500 teen drivers and parents. In addition to linking parent and teen driving habits, the study found that one of those habits – cell phone usage – remains pervasive, despite nationwide efforts to educate drivers about the risks.
  • More than 54 percent of teens – and 61 percent of parents – use a hand-held cell phone while driving.
  • Almost one in three teens reads a text or e-mail at least once every time they drive. A quarter of teens respond to a text message.
  • About 13 percent of parents read a text or e-mail at least once every time they drive, while almost one in 10 parents responds to a text.
  • One in five teens and one in 10 parents admit they have extended,
    multi-message text conversations while driving.
The study also found that parents underestimate how much their teens text while driving; teens read or send text messages once a trip 26 times more often than their parents think they do.

Want to learn more? Click on the link to read the press release and key findings of the study.
Driver Distraction Study from The University Of Michigan Transportation Research Institute and Toyota Shows Significant Correlation Between Parent and Teen Distractions
Read more...

The statistics are sobering. According to the Centers for Disease Control, motor vehicle crashes are the leading cause of death for U.S. teens, accounting for more than one in three deaths in this age group. Per mile driven, teen drivers ages 16 to 19 are four times more likely than experienced drivers to crash.

Toyota is committed to making a difference. In 2004, we established Toyota Driving Expectations, a hands-on driving skills program for teens and their families. Since then, we have expanded our outreach by also connecting with teens in high schools, in Toyota dealerships and online.

These programs are always no charge, parents must attend, and no selling . . . other than selling families on keeping their teens alive!
“At Toyota, we continually evaluate the safety features of our cars,” says Michael Rouse, Toyota’s vice president of diversity, philanthropy and community affairs. “But it’s also important to instill good driving habits at a young age. Our goal is to equip young drivers with the skills needed to keep themselves and their loved ones safe on the road.”

This website offers an overview of Toyota’s many efforts on this front. We invite you to read on to learn more about these potentially life-saving programs.
Our teen-oriented driving programs have been shaped by the participants themselves as well as several valued partners who are the true experts in the field. Here are just a few of the organizations who have joined with us in this important cause:
National Safety Council
Saves lives by preventing injuries and deaths at work, in homes and communities and on the road through leadership, research, education and advocacy. (www.nsc.org)

Students Against Destructive Decisions (SADD)
Provides students with the best prevention tools possible to deal with the issues of underage drinking, other drug use, risky and impaired driving, and other destructive decisions. (www.sadd.org)

Mothers Against Drunk Driving (MADD)
Works to stop drunk driving, supports the victims of this violent crime and prevents underage drinking. (www.madd.org)

Progressive Agriculture Foundation
Provides education and training to make farm, ranch and rural life safer and healthier for children and their communities. (www.progressiveag.org)

The Entertainment Industry's Voice for Road Safety (RADD)
RADD is dedicated to saving lives and reducing injuries through edu-tainment. RADD's goal is to reduce the deaths and injuries across all age groups by increasing road safety awareness and promoting sober driving. (www.radd.org)

National Organization for Youth Safety (NOYS)
A collaborative network of national organizations and federal agencies that serve youth and focus on youth safety and health. (www.noys.org)

Do Something
DoSomething.org is the nation's largest organization for teens and social change. Toyota supports the interactive "Thumb Wars" campaign that raises awareness among youth about the dangers of texting and driving. (www.dosomething.org/thumbwars)
While we are committed to helping teens get off to a good start behind the wheel, Toyota believes driving safety
is an issue that applies to all drivers, passengers and pedestrians of all ages and walks of life. Here are just three
examples of other ways we are striving to make a difference:

Buckle Up For Life
In 2004, Toyota partnered with the Cincinnati Children’s Hospital Medical Center to create Buckle Up For Life, aimed at reducing the high number of African Americans and Hispanics killed or injured in automobile accidents due, in part, to improper installation of car seats and less frequent use of seat belts. Since 2009, we have increased our support of this program to expand its reach beyond Cincinnati to such cities as Los Angeles, Chicago and San Antonio.

AARP Foundation
Toyota is proud to sponsor the AARP Driver Safety Program, recently awarding a three-year, $12.6 million grant to help reduce isolation and promote driver safety among older Americans. Since its inception in 1979, the nation’s preeminent driver safety program for drivers aged 50-and-over has been offered in a classroom setting. Now, due in part to our support, it is also available online.

Toyota’s Collaborative Safety Research Center
The CSRC launched in January 2011 with a mission of serving as a catalyst for the advancement of auto safety in
North America based on three pillars: collaborative research, accident data analysis, and outreach.
The CSRC works with leading North American universities, hospitals, research institutions and
federal agencies on research projects aimed at developing and bringing to market new
and advanced safety technologies that help reduce the number
of traffic fatalities and injuries.